"When I began studying trichology, it's clear the pivotal role follicles play in hair health. Sharing insights about the importance of hair follicles, and how they are the building blocks of hair health, sparked a Noughty discussion and debate and we knew it was our role to enlighten our Noughty Nation. Hair Follicles need to be talked about, they are fabulous, and they need nurturing. It’s our mission to bridge that gap and help share the importance of follicle health!"
CO-FOUNDER
We are a British born, naturals brand on a mission, to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth - literally.