{"title":"Launched in 2023","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\"Embrace the New Wave of Haircare with Noughty's 2023 Essentials!\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWelcome to a world where your haircare routine is transformed with Noughty's innovative 2023 product line! Our latest collection is designed to cater to every hair need, ensuring your locks are not just cared for, but pampered with the best of nature's offerings:\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eNoughty Shower Comb\u003c\/strong\u003e: Simplify your hair care routine with this eco-friendly, versatile comb, perfect for all hair types. It's your go-to tool for detangling and evenly distributing hair products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBack to Balance Shampoo\u003c\/strong\u003e: Combat oily roots and restore harmony to your hair with this expertly formulated shampoo. It's the answer to extending your wash days and maintaining a healthy scalp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHowdy Curls Spring Back Gel Creme\u003c\/strong\u003e: Revolutionize your curl game with this unique blend of gel and creme. Designed for curl types 2A-3C, it offers the perfect balance of hold and nourishment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eStrands Away Flyaway Wand\u003c\/strong\u003e: Tackle flyaways and frizz with ease. This compact, powerful wand is your secret weapon for a sleek, polished look, anytime, anywhere.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExplore our 2023 collection and join the Noughty revolution - where nature meets science in perfect harmony!\u003c\/p\u003e","products":[{"product_id":"back-to-balance-shampoo","title":"Back to Balance Shampoo - 250ml","description":"\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOil Control\u003c\/strong\u003e: Normalise sebum production and combat greasy roots and hair for better balance and more days between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGently Cleanses\u003c\/strong\u003e: The Natural, sulphate free formula gently cleanses hair and scalp without stripping, ensuring an effective and nourishing wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume Boost\u003c\/strong\u003e: Plumps hair by attracting moisture to plump the hair shaft. Promotes healthy looking volume through hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Ingredients\u003c\/strong\u003e: Moisturising provitamin B5 and glycerine combine with tea tree essential oil to support balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eConsumer User Trial Results:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e70% agreed they were able to go an extra day without washing their hair.\u003c\/li\u003e\n\u003cli\u003e74% agreed that Back To Balance Shampoo leaves their hair smelling fresher for longer.\u003c\/li\u003e\n\u003cli\u003e82% agreed that Back To Balance Shampoo deeply cleanses their hair and scalp, and removes build-up and residue.\u003c\/li\u003e\n\u003cli\u003e82% of users would rate Back To Balance Shampoo 4 or more out of 5.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*\u003c\/em\u003e\u003ci\u003eConsumer study on 111 women and men.\u003c\/i\u003e\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"250ml","offer_id":40463237840978,"sku":"NOUPB0431","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1461\/3262\/files\/JPG_BackToBalance_Shampoo_FOP_NoReflection.webp?v=1750262485"},{"product_id":"noughty-shower-comb","title":"Shower Comb","description":"\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhen Showering\u003c\/strong\u003e: Designed for all hair types, the Noughty shower comb will help to distribute conditioner and treatment masks throughout the hair whilst improving hair manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to store\u003c\/strong\u003e: It has a super handy hook at the end for easy storage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Friendly\u003c\/strong\u003e: Wheat Straw (30%) Wheat straw is a renewable and sustainable alternative to some solid plastics. 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