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S
sogooditsnoughty
25/11/24
Our favourite day of the week 💜 Which Noughty essentials do you include in your wash day routine? #NoughtyHaircare #WashDay #WashDayRoutine #VeganHaircare #NaturalHaircare #HairRoutine
READ MORE...
READ LESS
M
melissa_skavinska
07/11/24
I’ve been using the Noughty Anti-Frizz Serum, and it’s been a game-changer for my hair journey! My hair feels healthier, smoother, and frizz-free, thanks to its natural and vegan-friendly ingredients. It’s amazing knowing I’m using a product that’s kind to my hair and the planet!” UGC Example #NoughtyHaircare #AntiFrizzSerum #HealthyHairJourney #FrizzFree #NaturalIngredients #VeganBeauty #CrueltyFreeHaircare #SmoothHair #ugc #ugccreator #ugccommunity #ugcexample
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READ LESS
S
sogooditsnoughty
05/11/24
Happy Love Your Red Hair Day from Noughty ❤️ We’re here to celebrate red hair in all its glory 👀 Give those gorgeous locks the care they deserve with your own personalised Noughty routine 💜 Take our quiz to find your perfect haircare match! #NoughtyHaircare #VeganHaircare #NaturalHaircare #LoveYourRedHairDay #RedHair #HaircareRoutine #RedHead
READ MORE...
READ LESS
S
sogooditsnoughty
02/11/24
Frizz? Not on our watch! 🚫 Get hair that’s 8X smoother with 90% less frizz for 48 hours* with the Anti-Frizz Starter Bundle. Sulphate-free and 97% natural for your best hair days yet 🌿💪 *Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair. #NoughtyHaircare #VeganHaircare #NaturalHaircare #FrizzyHairSolution #HaircareRoutine #VeganBeauty
READ MORE...
READ LESS
S
sogooditsnoughty
29/10/24
Celebrating Halloween with your little one this week? Try this spider bun tutorial from @mummylife_ and make them the spookiest (and cutest) on the block! 🕸️🕷️ #NoughtyHaircare #VeganHaircare #HalloweenHair #HalloweenHairstyles #HalloweenInspo #SpookySeason
READ MORE...
READ LESS
S
sogooditsnoughty
19/10/24
Say bye bye to frizz and static, and hello to smooth, sleek hair with the Anti-Frizz Starter Bundle! 🙌 💜 Frizz Magic Shampoo 💜 Frizz Magic Conditioner 💜 Frizz Magic Serum It’s your frizz-fighting dream team for hair that behaves, no matter the weather ✨ #NoughtyHaircare #VeganHaircare #FrizzyHairSolution #HairCommunity #EcoFriendlyBeauty #NaturalHaircare
READ MORE...
READ LESS
S
sogooditsnoughty
02/10/24
Say goodbye to frizz this autumn with Noughty’s Anti-Frizz Starter Bundle! 🍂 👋 Experience 8X smoother hair, heat protection, and a reduction in frizz - Who says you can’t have fabulous hair in autumn? 🍁💁‍♀️ #NoughtyHaircare #NoughtyNation #VeganHaircare #NaturalHaircare #FrizzyHair #AutumnHair
READ MORE...
READ LESS
S
sogooditsnoughty
28/09/24
🍂 Autumn weather is a real diva—sunny one minute, pouring rain the next. But fear not, we’ve got you covered! Here are 3 go-to products that will help with your hair this Autumn, no matter what Mother Nature throws your way 💁‍♀️🌦️ #NoughtyHaircare #NoughtyNation #HairInspo #AutumnVibes #VeganHaircare
READ MORE...
READ LESS
S
sogooditsnoughty
26/09/24
Ready to find your hair’s soulmate? 💁‍♀️💖 Take our Noughty Hair & Scalp Quiz and uncover your perfect routine in just 2 minutes! 🚀 What products were matched with your hair? Share below! ⬇️ #NoughtyHaircare #QuizTime #HealthyHair #VeganHaircare #NaturalHaircare #NoughtyNation
READ MORE...
READ LESS
L
lucys_maturebeauty
12/07/24
Noughty haircare is the bomb
READ MORE...
READ LESS
A
aimeeleighlambxx
31/05/24
sogooditsnoughty #noughtyshampoo #noughtyconditioner #noughtyfrizzmagic #noughtycurlprimer 🫶🫶🫶
READ MORE...
READ LESS
S
sogooditsnoughty
28/05/24
He’s a girl Dad…of course he knows all about her haircare routine 😉💜 #Noughty #NoughtyHaircare #WashDayRoutine
READ MORE...
READ LESS
S
sogooditsnoughty
25/04/24
Our Noughty little secret to silky, smooth locks... ✨ Frizz Magic ✨⁠ ⁠ You'll love it because it helps to:⁠ ⁠ 🪄 Reduce frizz⁠ 🪄 Protect against humidity⁠ 🪄 Combat static⁠ 🪄 Improve overall smoothness⁠ ⁠ Double tap if Frizz Magic could be the one for you 💜⁠ ⁠ #NoughtyHaircare #FrizzyHair #FrizzControl #FrizzManagement
READ MORE...
READ LESS
L
loboflorals
15/02/24
One of our favourites we did for sogooditsnoughty 🦋💗
READ MORE...
READ LESS
L
loboflorals
15/02/24
One of our favourites we did for sogooditsnoughty 🦋💗
READ MORE...
READ LESS
S
sogooditsnoughty
08/02/24
Wash day, is that you? If you’re looking to smooth & shine your gorgeous, gorgeous locks, our FRIZZ MAGIC line has got your covered 💙 Double tap if you want to buy one get one half price today 🫶
READ MORE...
READ LESS
S
sogooditsnoughty
05/02/24
Love is in the hair, everywhere I look around🎶 Keep your eyes peeled for 7 days of deals that your hair will 💜 #noughtyhaircare #haircareroutine #naturalhaircareproducts #valentinesday #valentinesdeal #valentinespresent
READ MORE...
READ LESS
S
sogooditsnoughty
02/02/24
STOP SCROLLING and SAVE this video for FIVE simple but effective Curly Hair Hacks 👩‍🦱 #noughtyhaircare #curlyhair #curlyhairstyles #curlyhairroutine #curlyhairhacks
READ MORE...
READ LESS
J
Jacqui W.
Verified Buyer
5.0 star rating
07/09/23
I use this with an
Review by Jacqui W. on 7 Sep 2023 review stating I use this with an
I use this with an other heat protector
Works well
S
sogooditsnoughty
15/03/23
Want salon results at home? 😏 @savdanyell’s top tip to achieve the sleekest straight hair is all about starting with a good base…*frantically takes notes* ✍️   Take Frizz Magic for example. This range will leave your hair frizz-free, nourished & looking sleek for days, PLUS no more worrying about heat damage as Frizz Magic Serum protects hair up to 220°C 😱   Shop the range at lovenoughty.co.uk 💜
READ MORE...
READ LESS
S
sogooditsnoughty
13/03/23
Been wondering whether to use the Frizz Magic Serum or To The Rescue Serum? Here's our handy guide to help you decide which one of these savvy serums could be your new haircare bestie 🫶 Still not sure? Let us know your hair concerns below for tailored advice ⬇️
READ MORE...
READ LESS
S
sogooditsnoughty
12/03/23
Who’s the fairest of them all? @pinkgrinch, duh 💅   If you’re looking to banish frizzy hairs, Frizz Magic is just the potion you need ✨   Otherwise known as magic in a bottle, Frizz Magic provides deep nourishment, and shine, as well as heat protection of up to 220°C! Your happily hair-ver after is just a few pumps away 🧴️ #lovenoughty #noughtyhaircare #frizz #frizzfree #frizzfreecurls #frizzy #frizzyhair #frizzmagic #naturalhaircareproducts
READ MORE...
READ LESS
S
sogooditsnoughty
03/03/23
It’s kind of (Frizz) Magic 🪄🪄 Break the spell of frizziness and defend against heat damage with Frizz Magic Serum, available at lovenoughty.co.uk 💜
READ MORE...
READ LESS
R
redheadedringlets
18/10/21
Happy Monday from me and my sieve washday! Some shots of the steps ☺️ wanted to include some pre and post plopping using the noughty hair towel because I think it does wonders for decreasing drying time and keep the curls tighter. All #noughtyhaircare washday with sogooditsnoughty Products used: Frizz Magic Shampoo (this smells insane btw) To the rescue intense moisture treatment (20 mins) Intensive care leave-in Hello Curls Primer Wave Hello Curl Cream Frizz magic serum Hey curl scrunching jelly Full product application video coming soon ☺️ . . #washday #sievediffusing #curls #cgm #curlyhair #curlygirl #curlygirlmethod #cgmethod #sogooditsnoughty #noughty #haircare #haircut #hairproduct #redhair #redhead #ringlets #bighair #bigred #gingercurls #gingerhair #2chair #3acurls #2ccurls #3ahair #2c3a #hairvolume #curlyredhair #washdayroutine #washdayresults . . . .
READ MORE...
READ LESS
L
lovemia_x
15/10/21
The frizz magic is real💆🏻‍♀️✨ We have started to use this trio and the difference already in Mia’s hair has been better than we expected. The shampoo and conditioner works so well and smells amazing😍 The anti-frizz serum is so handy to tame frizzy hair on the go, and also for applying to hair before using a hair dryer🙌🏼 Don’t forget to use LOVEMIA15 on your first purchase💷 {gifted} #antifrizz #antifrizztreatment #noughtyhaircare
READ MORE...
READ LESS

Anti-Frizz

Frizz Magic Serum - 75ml

Regular price €13,95
Unit price
per 
4.6 (149)

€13,95

8X Smoother* hair with Frizz Magic Anti-Frizz Serum. Up to 220°C heat protection. 90% frizz reduction for 48 hours* and protect from humidity, breakage and heat damage. Without silicones, sulphates or parabens.

Anti Humidity
Frizz Fighting Shield
Noughty haircare vegan cruelty free paraben free sulphate free keratin treatment
Heat Protection Up To 220
Prevents Flyaways
Availability
In stock, and ready to ship
Frizz Magic Serum Noughty
Frizz Magic Serum - 75ml
Regular price €13,95
Tax included. Shipping calculated at checkout.

S
sogooditsnoughty
25/11/24
Our favourite day of the week 💜 Which Noughty essentials do you include in your wash day routine? #NoughtyHaircare #WashDay #WashDayRoutine #VeganHaircare #NaturalHaircare #HairRoutine
READ MORE...
READ LESS
M
melissa_skavinska
07/11/24
I’ve been using the Noughty Anti-Frizz Serum, and it’s been a game-changer for my hair journey! My hair feels healthier, smoother, and frizz-free, thanks to its natural and vegan-friendly ingredients. It’s amazing knowing I’m using a product that’s kind to my hair and the planet!” UGC Example #NoughtyHaircare #AntiFrizzSerum #HealthyHairJourney #FrizzFree #NaturalIngredients #VeganBeauty #CrueltyFreeHaircare #SmoothHair #ugc #ugccreator #ugccommunity #ugcexample
READ MORE...
READ LESS
S
sogooditsnoughty
05/11/24
Happy Love Your Red Hair Day from Noughty ❤️ We’re here to celebrate red hair in all its glory 👀 Give those gorgeous locks the care they deserve with your own personalised Noughty routine 💜 Take our quiz to find your perfect haircare match! #NoughtyHaircare #VeganHaircare #NaturalHaircare #LoveYourRedHairDay #RedHair #HaircareRoutine #RedHead
READ MORE...
READ LESS
S
sogooditsnoughty
02/11/24
Frizz? Not on our watch! 🚫 Get hair that’s 8X smoother with 90% less frizz for 48 hours* with the Anti-Frizz Starter Bundle. Sulphate-free and 97% natural for your best hair days yet 🌿💪 *Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair. #NoughtyHaircare #VeganHaircare #NaturalHaircare #FrizzyHairSolution #HaircareRoutine #VeganBeauty
READ MORE...
READ LESS
S
sogooditsnoughty
29/10/24
Celebrating Halloween with your little one this week? Try this spider bun tutorial from @mummylife_ and make them the spookiest (and cutest) on the block! 🕸️🕷️ #NoughtyHaircare #VeganHaircare #HalloweenHair #HalloweenHairstyles #HalloweenInspo #SpookySeason
READ MORE...
READ LESS
S
sogooditsnoughty
19/10/24
Say bye bye to frizz and static, and hello to smooth, sleek hair with the Anti-Frizz Starter Bundle! 🙌 💜 Frizz Magic Shampoo 💜 Frizz Magic Conditioner 💜 Frizz Magic Serum It’s your frizz-fighting dream team for hair that behaves, no matter the weather ✨ #NoughtyHaircare #VeganHaircare #FrizzyHairSolution #HairCommunity #EcoFriendlyBeauty #NaturalHaircare
READ MORE...
READ LESS
S
sogooditsnoughty
02/10/24
Say goodbye to frizz this autumn with Noughty’s Anti-Frizz Starter Bundle! 🍂 👋 Experience 8X smoother hair, heat protection, and a reduction in frizz - Who says you can’t have fabulous hair in autumn? 🍁💁‍♀️ #NoughtyHaircare #NoughtyNation #VeganHaircare #NaturalHaircare #FrizzyHair #AutumnHair
READ MORE...
READ LESS
S
sogooditsnoughty
28/09/24
🍂 Autumn weather is a real diva—sunny one minute, pouring rain the next. But fear not, we’ve got you covered! Here are 3 go-to products that will help with your hair this Autumn, no matter what Mother Nature throws your way 💁‍♀️🌦️ #NoughtyHaircare #NoughtyNation #HairInspo #AutumnVibes #VeganHaircare
READ MORE...
READ LESS
S
sogooditsnoughty
26/09/24
Ready to find your hair’s soulmate? 💁‍♀️💖 Take our Noughty Hair & Scalp Quiz and uncover your perfect routine in just 2 minutes! 🚀 What products were matched with your hair? Share below! ⬇️ #NoughtyHaircare #QuizTime #HealthyHair #VeganHaircare #NaturalHaircare #NoughtyNation
READ MORE...
READ LESS
L
lucys_maturebeauty
12/07/24
Noughty haircare is the bomb
READ MORE...
READ LESS
A
aimeeleighlambxx
31/05/24
sogooditsnoughty #noughtyshampoo #noughtyconditioner #noughtyfrizzmagic #noughtycurlprimer 🫶🫶🫶
READ MORE...
READ LESS
S
sogooditsnoughty
28/05/24
He’s a girl Dad…of course he knows all about her haircare routine 😉💜 #Noughty #NoughtyHaircare #WashDayRoutine
READ MORE...
READ LESS
S
sogooditsnoughty
25/04/24
Our Noughty little secret to silky, smooth locks... ✨ Frizz Magic ✨⁠ ⁠ You'll love it because it helps to:⁠ ⁠ 🪄 Reduce frizz⁠ 🪄 Protect against humidity⁠ 🪄 Combat static⁠ 🪄 Improve overall smoothness⁠ ⁠ Double tap if Frizz Magic could be the one for you 💜⁠ ⁠ #NoughtyHaircare #FrizzyHair #FrizzControl #FrizzManagement
READ MORE...
READ LESS
L
loboflorals
15/02/24
One of our favourites we did for sogooditsnoughty 🦋💗
READ MORE...
READ LESS
L
loboflorals
15/02/24
One of our favourites we did for sogooditsnoughty 🦋💗
READ MORE...
READ LESS
S
sogooditsnoughty
08/02/24
Wash day, is that you? If you’re looking to smooth & shine your gorgeous, gorgeous locks, our FRIZZ MAGIC line has got your covered 💙 Double tap if you want to buy one get one half price today 🫶
READ MORE...
READ LESS
S
sogooditsnoughty
05/02/24
Love is in the hair, everywhere I look around🎶 Keep your eyes peeled for 7 days of deals that your hair will 💜 #noughtyhaircare #haircareroutine #naturalhaircareproducts #valentinesday #valentinesdeal #valentinespresent
READ MORE...
READ LESS
S
sogooditsnoughty
02/02/24
STOP SCROLLING and SAVE this video for FIVE simple but effective Curly Hair Hacks 👩‍🦱 #noughtyhaircare #curlyhair #curlyhairstyles #curlyhairroutine #curlyhairhacks
READ MORE...
READ LESS
J
Jacqui W.
Verified Buyer
5.0 star rating
07/09/23
I use this with an
Review by Jacqui W. on 7 Sep 2023 review stating I use this with an
I use this with an other heat protector
Works well
S
sogooditsnoughty
15/03/23
Want salon results at home? 😏 @savdanyell’s top tip to achieve the sleekest straight hair is all about starting with a good base…*frantically takes notes* ✍️   Take Frizz Magic for example. This range will leave your hair frizz-free, nourished & looking sleek for days, PLUS no more worrying about heat damage as Frizz Magic Serum protects hair up to 220°C 😱   Shop the range at lovenoughty.co.uk 💜
READ MORE...
READ LESS
S
sogooditsnoughty
13/03/23
Been wondering whether to use the Frizz Magic Serum or To The Rescue Serum? Here's our handy guide to help you decide which one of these savvy serums could be your new haircare bestie 🫶 Still not sure? Let us know your hair concerns below for tailored advice ⬇️
READ MORE...
READ LESS
S
sogooditsnoughty
12/03/23
Who’s the fairest of them all? @pinkgrinch, duh 💅   If you’re looking to banish frizzy hairs, Frizz Magic is just the potion you need ✨   Otherwise known as magic in a bottle, Frizz Magic provides deep nourishment, and shine, as well as heat protection of up to 220°C! Your happily hair-ver after is just a few pumps away 🧴️ #lovenoughty #noughtyhaircare #frizz #frizzfree #frizzfreecurls #frizzy #frizzyhair #frizzmagic #naturalhaircareproducts
READ MORE...
READ LESS
S
sogooditsnoughty
03/03/23
It’s kind of (Frizz) Magic 🪄🪄 Break the spell of frizziness and defend against heat damage with Frizz Magic Serum, available at lovenoughty.co.uk 💜
READ MORE...
READ LESS
R
redheadedringlets
18/10/21
Happy Monday from me and my sieve washday! Some shots of the steps ☺️ wanted to include some pre and post plopping using the noughty hair towel because I think it does wonders for decreasing drying time and keep the curls tighter. All #noughtyhaircare washday with sogooditsnoughty Products used: Frizz Magic Shampoo (this smells insane btw) To the rescue intense moisture treatment (20 mins) Intensive care leave-in Hello Curls Primer Wave Hello Curl Cream Frizz magic serum Hey curl scrunching jelly Full product application video coming soon ☺️ . . #washday #sievediffusing #curls #cgm #curlyhair #curlygirl #curlygirlmethod #cgmethod #sogooditsnoughty #noughty #haircare #haircut #hairproduct #redhair #redhead #ringlets #bighair #bigred #gingercurls #gingerhair #2chair #3acurls #2ccurls #3ahair #2c3a #hairvolume #curlyredhair #washdayroutine #washdayresults . . . .
READ MORE...
READ LESS
L
lovemia_x
15/10/21
The frizz magic is real💆🏻‍♀️✨ We have started to use this trio and the difference already in Mia’s hair has been better than we expected. The shampoo and conditioner works so well and smells amazing😍 The anti-frizz serum is so handy to tame frizzy hair on the go, and also for applying to hair before using a hair dryer🙌🏼 Don’t forget to use LOVEMIA15 on your first purchase💷 {gifted} #antifrizz #antifrizztreatment #noughtyhaircare
READ MORE...
READ LESS

7X

smoother hair for 48hrs

*Results based on an instrumental study, treated (shampoo,conditioner & serum) vs untreated hair.

90%

reduction of Frizz for 48hrs

*Results based on an instrumental study, treated (shampoo,conditioner & serum) vs untreated hair.

93%

reduction in Frizz for 24hrs

*Results based on an instrumental study, treated (shampoo,conditioner & serum) vs untreated hair.

8X

smoother hair for 24hrs

*Results based on an instrumental study, treated (shampoo,conditioner & serum) vs untreated hair.

7X

smoother hair for 48hrs

*Results based on an instrumental study, treated (shampoo,conditioner & serum) vs untreated hair.

90%

reduction of Frizz for 48hrs

*Results based on an instrumental study, treated (shampoo,conditioner & serum) vs untreated hair.
Before
After
    • Step 1

      Heat protection
      Apply to freshly washed, damp hair by dispensing a pea-sized amount onto fingertips and work through hair from tip to just above the root, adding product as necessary. Avoid applying to the scalp. Style hair as normal.

      Step 2

      Frizz control
      Apply to freshly washed hair before styling products by dispensing a pea-sized amount onto palm of hand. Rub palms together to spread evenly and work through hair from tip to just above the root using a pressing motion. Add product as necessary and avoid applying to the roots and scalp. Style hair as normal.

      Step 3

      Frizz Magic helps to make air dried hair look sleeker with zero to minimal styling, so you can look Zoom ready without having to pull out the heat tools. The serum can also be used on dry hair to tame flyaways.

    Step 1

    Heat protection
    Apply to freshly washed, damp hair by dispensing a pea-sized amount onto fingertips and work through hair from tip to just above the root, adding product as necessary. Avoid applying to the scalp. Style hair as normal.

    Step 2

    Frizz control
    Apply to freshly washed hair before styling products by dispensing a pea-sized amount onto palm of hand. Rub palms together to spread evenly and work through hair from tip to just above the root using a pressing motion. Add product as necessary and avoid applying to the roots and scalp. Style hair as normal.

    Step 3

    Frizz Magic helps to make air dried hair look sleeker with zero to minimal styling, so you can look Zoom ready without having to pull out the heat tools. The serum can also be used on dry hair to tame flyaways.